How Your Home Comes to Market
The four ways to list a home on Bright MLS, the privacy you can direct, and which fits your sale.
The path for you
Coming SoonYour home is announced while it is prepared, with no showings and no days on market until it is ready.
- Who sees itAgents across Bright MLS, and public websites unless you choose Internet No
- ShowingsNone, for anyone, including the listing office
- Days on marketNot counted
- When showings startIt becomes Active.
The four paths
Registered
Filed with no marketing at all while the home is prepared.
- Who sees it
- The listing agent and broker only
- Showings
- None
- Public websites
- No
- When you are ready
- It becomes a standard or office exclusive listing. Price changes made while Registered stay out of the price history.
Coming Soon
Marketed before showings begin, for as long as you choose.
- Who sees it
- Agents across Bright MLS, and public websites unless you choose Internet No
- Showings
- None, for anyone, including the listing office
- Days on market
- Not counted
- When showings start
- It becomes Active.
Active
On the market and open to showings.
- Who sees it
- Agents across Bright MLS, and public websites unless you choose Internet No
- Showings
- Yes
- Days on market
- Counted
- Public websites
- Yes, unless you choose Internet No
Office exclusive
Not sent through the MLS, at your written direction.
- Who sees it
- The listing office, and the buyers it brings
- Your consent
- You sign Bright’s office exclusive form, and your consent to give up immediate public marketing
- Marketing
- As your listing agreement instructs
- After settlement
- It becomes a comparable sale that agents can search.
Privacy, at your direction
- Internet NoThe listing stays off consumer websites and apps, and is shared only with agents on Bright. Available for Coming Soon and Active.
- Individual photographsHide a sensitive photograph, such as a child’s bedroom, from public websites.
- Price historyKeep the history of price changes off public websites.
- Specific featuresKeep chosen details of the home off public websites.
The rules behind them
- Two daysA listing goes into Bright MLS within two calendar days of the signed listing agreement. Registered exists so a home can be on file in that time without being marketed.
- Your written directionEach path follows your written instruction. Holding a home back from immediate public marketing needs your signed consent, under NAR’s rules.
- No compensation on the MLSAn offer to pay a buyer’s agent is not entered on the MLS. Help with a buyer’s costs, such as closing costs, can be.
How we launch a home in phases: Multi-Phased Marketing. How we market it, stage by stage: How we market your home. The rules for each stage of a sale: the Seller Guide.