The selling process

The candid walk-through

What to repair, what to leave alone, and what your house is likely to bring, not what a flattering number might win the listing. Some work returns its cost several times over; much does not. We are specific about which is which.

• Candid property review completed
• Repair scope agreed, what returns its cost, what does not

Pricing against evidence

Choosing the asking price comes next. Price to the evidence and the market answers quickly; price to hope and the listing ages, and ageing listings invite the discount they feared.

Where the evidence is thin, we say so, and price to create competition rather than to flatter.

• Comparable sales reviewed together
• Asking price set to the evidence

Preparation, then the market

Repairs and preparation come first, with staging where it earns its keep and photography in the right light, and only then does the listing appear, complete, in front of the agents whose buyers are ready. The marketing itself is a discipline of its own: how we market your home.

Quiet exposure before the public debut is sometimes the better route; that is a strategy conversation, and it is yours to make with full information.

• Preparation and staging finished
• Photography and floor plans commissioned

Comparing price and contract terms

An offer is a price, a deposit, financing terms, an inspection scope, and a settlement date. The highest number with the loosest terms is often the worst offer on the table.

Where several buyers arrive at once, we run the competition so it stays a competition.

• Offers read whole, not by the top line
• Net proceeds understood for each offer

Contract to settlement

Inspection findings answered in proportion, the appraisal met with the comparables that justified the price, dates enforced politely and relentlessly. At settlement the proceeds move and the record closes.

If you are buying your next home, the buying process picks up where this ends.

• Contract dates calendared
• Settlement company selected